AdTruth is changing the rules. While 99% of companies believe achieving a single consumer view is important to their business, only 24% of companies say they have a single consumer view today*. In order to capture this single consumer view, marketers need the ability to identify, link and engage audiences across all digital touch points. And that’s what AdTruth is empowering its customers to do in two fundamental ways: by implementing our device recognition technology and through the process of digital identification resolution.
Enhance your ability to identify audiences
AdTruth DeviceInsight: Statistical Device Recognition
The first step is to identify a consumer across all devices, access methods & sessions. When implemented into your ad tech stack, AdTruth’s device recognition technology deploys a globally privacy compliant statistical ID that functions where cookies and other identifiers fail. Not only are you expanding your audience visibility, you’re gaining the ability to de-duplicate audiences associated with different identifiers that lead to mistakenly identifying the same person as multiple individuals.
Contact us to learn more about Device Recognition.
Simplify cross device visibility
AdTruth Resolve: Comprehensive Digital Identification Resolution
AdTruth Resolve is designed to simplify the process of recognizing and engaging audiences across all devices and environments.
Through a process called digital identification resolution, this technology identifies, reconciles and associates your company’s existing digital identification data assets from multiple sources. It then allows the consolidated data to be used in all marketing of your technology platforms and across the entire digital ecosystem in a privacy-mindful way.
Contact us to learn more about AdTruth Resolve and Digital Identification Resolution.
*Source: Experian Marketing Services 2014