Respecting Consumer Privacy and Choice10/10/2012 Archived Recording
James Lamberti, GM of AdTruth, US and EU Privacy lawyers provide updates on current privacy regulations and important industry changes and how AdTruth addresses them.
Improving the Economics in Mobile Marketing8/2/2012 Archived Recording
Mobile devices have flooded global markets. The digital consumer is dependent on their mobile device for everything from entertainment, to shopping to banking.
Improving the Economics in Mobile Marketing
This whitepaper is intended to present a view of the current situation in mobile advertising and the trends that are shaping it today and will shape it in the future. While mobile devices are rapidly outpacing traditional.
Solving the Audience Recognition Crisis: Achieving the Best of Both Worlds in Performance and Privacy
The digital advertising industry is facing substantial challenges when it comes it recognizing and reaching highly targeted audiences efficiently and at scale.
MMA Primer on Mobile Analytics | Mobile Marketing Association
Marketers are constantly being challenged to get the most out of their marketing budgets. The search for the optimal marketing mix, improved ROI and new consumer insights along the entire path to purchase is a constant requirement of successful marketers. Analytics is in a maturing process in the online realm, but it remains nascent in mobile.
MdotM Adopts AdTruth as App Download Tracking Technology Provider
Before selecting AdTruth, MdotM evaluated a number of alternative approaches that claimed to offer the most scalable technology platforms, a long-term answer to
Helping Digital Marketing Serve "The Right Impression"
Todays digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression.