Impacts to the Advertising Ecosystem through Privacy & Device Recognition11/19/2013 Archived Recording
In this webinar, AdTruth is partnering with TRUSTe and MMA to discuss how the pairing of device recognition technology and the leading mobile advertising privacy management solution will provide brand protection for clients and how the two technologies supports mobile browsing and application privacy preferences across all platforms and devices. The session will also cover how the technology aligns with the recent DAA Mobile Principles, thus providing end consumers with notice and choice.
Surag Patel, Head of Product, AdTruth
Kevin Trilli, VP Product Management, TRUSTe
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
OpenX & AdTruth - When Device Recognition and Programmatic Buying Intersect7/24/2013 Archived Recording
Learn how OpenX is using AdTruth's universal device recognition technology to deliver more effective mobile ad inventory and access to high quality mobile audiences at scale to enable advanced targeting capabilities.
Achieving Programmatic Media Buying through Device Recognition5/30/2013 Archived Recording
AdTruth and Adform present 30 minute webinar on how advertisers and the entire online advertising ecosystem can benefit from improving audience recognition across desktop and mobile. Learn from Adform, a leading provider of digital media trading technology, on how they are utilizing AdTruth's device recognition technology to support its platforms desktop and mobile real-time bidding (RTB) capabilities.
Respecting Consumer Privacy and Choice10/10/2012 Archived Recording
James Lamberti, GM of AdTruth, US and EU Privacy lawyers provide updates on current privacy regulations and important industry changes and how AdTruth addresses them.
Improving the Economics in Mobile Marketing8/2/2012 Archived Recording
Mobile devices have flooded global markets. The digital consumer is dependent on their mobile device for everything from entertainment, to shopping to banking.
OpenX & AdTruth - When Device Recognition and Programmatic Buying Intersect
Mobile presents a major challenge to marketers: how to recognize and reach audiences programmatically, at scale, with support for sophisticated targeting and measurement models - while still adhering to consumer privacy best practices. This paper descrives how mobile RTB - enabled by a new approach to device identification - meet this challenge.
MMA Primer on Mobile Analytics | Mobile Marketing Association
Marketers are constantly being challenged to get the most out of their marketing budgets. The search for the optimal marketing mix, improved ROI and new consumer insights along the entire path to purchase is a constant requirement of successful marketers. Analytics is in a maturing process in the online realm, but it remains nascent in mobile.
Solving the Audience Recognition Crisis: Achieving the Best of Both Worlds in Performance and Privacy
The digital advertising industry is facing substantial challenges when it comes it recognizing and reaching highly targeted audiences efficiently and at scale.
Improving the Economics in Mobile Marketing
This whitepaper is intended to present a view of the current situation in mobile advertising and the trends that are shaping it today and will shape it in the future. While mobile devices are rapidly outpacing traditional.
The Mobile Meteoric Rise
56% of American adults are now smartphone owners. Mobile's meteoric rise is growing at a rapid pace, while privacy on mobile devices continue to be a growing consumer concern. Mobile advertising represents a $20 billion dollar opportunit in the U.S. alone. Its no surprise that mobile usage and advertising will skyrocket globally.
Distribution of Mobile Devices amongst Mobile Shoppers
Apple's iOS outpaces Google's Android in transactions in all but seven states in the U.S.: Iowa, Kansas, Idaho, Montana, Maine, South Carolina and Wisconsin. (An eighth, Nebraska, is 50-50, according to the study). Overall, iOS accounted for 57% of mobile commerce transactions to Android's 43% in the first half of this year, according to the study.
Helping Digital Marketing Serve "The Right Impression"
Todays digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression.