Impacts to the Advertising Ecosystem through Privacy & Device Recognition11/19/2013 Archived Recording
In this webinar, AdTruth is partnering with TRUSTe and MMA to discuss how the pairing of device recognition technology and the leading mobile advertising privacy management solution will provide brand protection for clients and how the two technologies supports mobile browsing and application privacy preferences across all platforms and devices. The session will also cover how the technology aligns with the recent DAA Mobile Principles, thus providing end consumers with notice and choice.
Surag Patel, Head of Product, AdTruth
Kevin Trilli, VP Product Management, TRUSTe
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
OpenX & AdTruth - When Device Recognition and Programmatic Buying Intersect7/24/2013 Archived Recording
Learn how OpenX is using AdTruth's universal device recognition technology to deliver more effective mobile ad inventory and access to high quality mobile audiences at scale to enable advanced targeting capabilities.
Respecting Consumer Privacy and Choice10/10/2012 Archived Recording
James Lamberti, GM of AdTruth, US and EU Privacy lawyers provide updates on current privacy regulations and important industry changes and how AdTruth addresses them.
Improving the Economics in Mobile Marketing8/2/2012 Archived Recording
Mobile devices have flooded global markets. The digital consumer is dependent on their mobile device for everything from entertainment, to shopping to banking.
IAB - Cookies on Mobile 101
The rapid growth of the mobile marketplace motivates advertisers to run campaigns across mobile devices such as smartphones and tablets to reach their audiences who have integrated these devices into their everyday lives. Cookie tracking has become the status quo for measuring digital advertising campaigns on websites viewed via desktop browsers. Many features that allow advertisers and agencies to optimize their campaigns—such as frequency capping and re-targeting—are based on information provided by cookie tracking. Similar targeting and optimization is needed for mobile campaigns as well, but the limitations of cookie tracking on mobile devices make it challenging. While web browsing on mobile browsers allows for cookie tracking abilities similar to what exists in desktop browsers, user activity on mobile devices is more fragmented and often takes place outside the browser in multiple native applications. This document details the limitations of using cookies in different mobile environments and the impact this has on common advertiser requests.
OpenX & AdTruth - When Device Recognition and Programmatic Buying Intersect
Mobile presents a major challenge to marketers: how to recognize and reach audiences programmatically, at scale, with support for sophisticated targeting and measurement models - while still adhering to consumer privacy best practices. This paper descrives how mobile RTB - enabled by a new approach to device identification - meet this challenge.
Improving the Economics in Mobile Marketing
This whitepaper is intended to present a view of the current situation in mobile advertising and the trends that are shaping it today and will shape it in the future. While mobile devices are rapidly outpacing traditional.
Solving the Audience Recognition Crisis: Achieving the Best of Both Worlds in Performance and Privacy
The digital advertising industry is facing substantial challenges when it comes it recognizing and reaching highly targeted audiences efficiently and at scale.
MMA Primer on Mobile Analytics | Mobile Marketing Association
Marketers are constantly being challenged to get the most out of their marketing budgets. The search for the optimal marketing mix, improved ROI and new consumer insights along the entire path to purchase is a constant requirement of successful marketers. Analytics is in a maturing process in the online realm, but it remains nascent in mobile.
Peak Season Online Commerce
41st Parameter, the leader in device recognition for fraud prevention, has released new data that details online and mobile commerce trends for the critical period between Black Friday and Cyber Monday. Between 2012 and 2013 there was a 15 percent increase in overall online commerce, while orders placed using mobile devices (smartphones and tablets), grew by more than 35 percent. In contrast, the share of online orders placed using non-mobile browsers declined by 6 percent from 2012 to 2013. This provides further evidence that mobile is redefining shopping behavior.
The Mobile Meteoric Rise
56% of American adults are now smartphone owners. Mobile's meteoric rise is growing at a rapid pace, while privacy on mobile devices continue to be a growing consumer concern. Mobile advertising represents a $20 billion dollar opportunit in the U.S. alone. Its no surprise that mobile usage and advertising will skyrocket globally.
Distribution of Mobile Devices amongst Mobile Shoppers
Apple's iOS outpaces Google's Android in transactions in all but seven states in the U.S.: Iowa, Kansas, Idaho, Montana, Maine, South Carolina and Wisconsin. (An eighth, Nebraska, is 50-50, according to the study). Overall, iOS accounted for 57% of mobile commerce transactions to Android's 43% in the first half of this year, according to the study.
Helping Digital Marketing Serve "The Right Impression"
Todays digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression.