Press Releases

MMA Announces New Appointments to UK Board of Directors

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today its new MMA UK Board of Directors serving for a one-year term with immediate effect. The Board is drawn from the marketer, agency, media owner, tech enabler, research and Telco communities representing mobile interests within the UK.

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Martin Gilliard Joins AdTruth as General Manager, North America

AdTruth, the global leader in device recognition for digital marketing, today announced that Martin Gilliard has joined the team as general manager for North America to further accelerate the company's continued leadership in powering effective digital marketing through device recognition audience identification.

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AdTruth Takes Industry Leadership Position in the IAB Mobile Marketing Center of Excellence

AdTruth, the global leader in device recognition for digital marketing, today announced it has become a supporting member of the IAB’s Mobile Center of Excellence. This position further demonstrates AdTruth’s commitment to further the efficiencies and education on mobile advertising.

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adingo, Inc. Forms Strategic Reseller Partnership with AdTruth

adingo, Japan's digital marketing solution company, today announced a strategic reseller partnership with AdTruth (a part of Experian), the global leader in device recognition technology.

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AdTruth Solves Audience Reach Challenges for the Digital Advertising Ecosystem

AdTruth, the global leader in securing digital relationships, today announced a new version of its DeviceInsightTM technology that further redefines how marketers recognize digital consumers online, in apps and on the mobile Web.

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Integrated Ad Management Platform GMO Marketing Suite Incorporates 41st Parameters Device Recognition Technology

GMO NIKKO Inc. (Headquarters: Shibuya-ward Tokyo, President: Makoto Hashiguchi) is pleased to announce the incorporation of AdTruth from The 41st Parameter, Inc. into its integrated ad management platform GMO MRKETING SUITE. AdTruth is a unique device recognition technology that does not use any identifiable personal information.

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AdTruth Explores the Challenges of Mobile Targeting at Advertising Week 2013

AdTruth, the global leader in securing digital relationships, announced today that it will be speaking at a number of events during this year's Advertising Week in New York City. Now in its tenth year, Advertising Week is the world's premier annual gathering of marketing and communication leaders from around the world.

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AdTruth Device Recognition Technology Increases Campaign Reach by 40 Percent for Somo

AdTruth, the global leader in securing digital relationships, has revealed that its partnership with mobile specialist Somo has delivered a 40 per cent increase in campaign reach.

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AdTruth Announces Technology Partnership with Evidon to Foster Consumer Privacy via "Ad Control" Mobile Privacy App

AdTruth, the global leader in securing digital relationships, and Evidon, the leading marketing intelligence company, today announced a technology partnership that will enable greater consumer control over in-app privacy on mobile devices. “Ad Control” is a key element of Evidon InForm Mobile, which enables consumers to opt-out of in-app or cross-app advertising.

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Party Track by Adways Interactive Adopts 41st Parameter’s “AdTruth” Technology

Adways Interactive, subsidiary of Adways, a publicly operated digital marketing company headquartered in Tokyo, has adopted 41ST Parameter’s AdTruth's device recognition technology in its user acquisition analytics tool, Party Track.

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