Leading the Digital Resolution

Press Releases

3/3/2015

Experian Marketing Services solves industry-wide challenge of engaging audiences across all devices and environments with the launch of AdTruth Resolve

Experian Marketing Services, a recognized leader in data-driven marketing, today introduced AdTruth Resolve, a new technology designed to simplify the process of recognizing and engaging audiences across all devices and environments. AdTruth Resolve is designed for the multinational marketer that struggles to make smarter, more data-driven business decisions and keep up with today’s mobile-first consumer.

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7/2/2014

MMA Announces New Appointments to UK Board of Directors

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today its new MMA UK Board of Directors serving for a one-year term with immediate effect. The Board is drawn from the marketer, agency, media owner, tech enabler, research and Telco communities representing mobile interests within the UK.

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6/9/2014

Martin Gilliard Joins AdTruth as General Manager, North America

AdTruth, the global leader in device recognition for digital marketing, today announced that Martin Gilliard has joined the team as general manager for North America to further accelerate the company's continued leadership in powering effective digital marketing through device recognition audience identification.

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4/3/2014

AdTruth Takes Industry Leadership Position in the IAB Mobile Marketing Center of Excellence

AdTruth, the global leader in device recognition for digital marketing, today announced it has become a supporting member of the IAB’s Mobile Center of Excellence. This position further demonstrates AdTruth’s commitment to further the efficiencies and education on mobile advertising.

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2/20/2014

adingo, Inc. Forms Strategic Reseller Partnership with AdTruth

adingo, Japan's digital marketing solution company, today announced a strategic reseller partnership with AdTruth (a part of Experian), the global leader in device recognition technology.

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2/20/2014

AdTruth Solves Audience Reach Challenges for the Digital Advertising Ecosystem

AdTruth, the global leader in securing digital relationships, today announced a new version of its DeviceInsightTM technology that further redefines how marketers recognize digital consumers online, in apps and on the mobile Web.

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