Press Releases
Human Demand Partners with AdTruth to Enhance Mobile Audience Targeting
AdTruth, the global leader in securing digital relationships, today announced a partneship with Human Demand, a next-generation mobile demand side platform (DSP) and data management platform (DMP).
... Read More >Adform Partners with AdTruth to Deliver Enhanced Desktop and Mobile Ad Performance
AdTruth, the global leader in securing digital relationships, today announced Adform, a leading provider of digital media trading technology and campaign management solutions, will be using AdTruth’s universal device recognition technol
... Read More >AdTruth and Inneractive Join Forces to Enhance Targeting within Mobile Web & Apps
AdTruth the global leader in securing digital relationships, today announced a partnership with Inneractive, the world's premium mobile supply side platform (SSP). Inneractive will deploy AdTruth’s device recognition technology to improve targeting capabilities within apps.
... Read More >AdTruth Emerges as Global Leader for Audience Recognition Technology with More Than 100 Billion Impressions Monthly Now Recognizing 500 Million Devices Anonymously
AdTruth the global leader in recognizing users online, has emerged in 2012 as the leader in universal audience recognition enabling effective mobile marketing.
... Read More >Yahoo! JAPAN and AdTruth Announce Strategic Partnership
AdTruth the global leader in device recognition to improve digital advertising, today announced a partnership with Yahoo! JAPAN, Japan’s leading premium digital publisher. This strategic alliance will dramatically enhance Yahoo!
... Read More >OpenX and AdTruth Announce Partnership To Deliver Groundbreaking Mobile Targeting Capabilities
OpenX Software Ltd. one of the world’s leading providers of digital and mobile advertising technology, and AdTruth the global leader in device recognition to improve digital advertising, today announced a partnership to deliver more effective mobile ad inventory sold through
... Read More >41st Parameter Recognized as one of the "Best Places to Work"
41st Parameter, the global leader in device intelligence software that enables enterprises to identify, reach and protect on-line users is pleased to announce that it has been ranked as the sixth best place to work by the Phoenix Business Journal.
... Read More >41st Parameter Establishes Tokyo Office in Response to Strong Market Demand
41st Parameter – the global leader in enabling secure online banking and commerce, as well as supporting more effective digital advertising – today announced the opening of an office in Tokyo, Japan. This expansion will help meet the demands of the Japanese market, which is a world leader in online commerce and mobile content consumption.
... Read More >InMobi Announces Enhanced Conversion Tracking Capabilities for InMobi Ad Tracker
InMobi, the largest independent mobile advertising network, today announced general availability of InMobi Ad Tracker 2.0 - the free post-click conversion-tracking platform.
... Read More >AdTruth Empowers Marketers With New Device Specific Optimization to Increase Campaign Accuracy and Performance
AdTruth, the digital media division of global device recognition technology leader 41st Parameter, today announced the release of DeviceInsight 4.0, the latest version of the company's audience recognition technology.
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